Using Facebook to Strengthen Employer Brand | Part 4 of 5

This tool must not be forgotten – if used properly it can be a fantastic medium to attract the best talent to your business. According to TalentMinded 2011, over half of job seekers will ‘Like’ a company on Facebook in the hope that they will find a job. So, to help you start Facebooking in 2012, here are a few tips:

• Share photos: This is the Facebook feature that we all love the most (including your next generation of employees), so start sharing photos of things like:

1. Social and team building events
2. Charity fundraisers
3. Employee birthdays
4. Pictures of your offices
5. Employee of the month photos
6. Award ceremonies

• Communicate in a human way: If jobseekers post questions on your company’s Facebook wall, respond in a human way and with personality. After all, Facebook is a sociable site, so try to create the impression that you are a friendly and open company by responding to questions in chatty (but still professional and helpful) way.

• Get people talking: Don’t just shout about how great you are. Post unique and useful content for your fans, you can even ask questions to help get the conversation going. Be as helpful as you can to create the best impression of your company.

• Make it a team effort: Give your colleagues the freedom and trust to contribute to your corporate Facebook page. After all, satisfied and happy employees are the best brand ambassadors you will ever find.

About the Author: Catherine Gutsell is the Group Marketing Manager at the CK Group. She is passionate about all things digital, especially when it comes to recruitment and HR practices.