- Create a company Linkedin page: This will provide jobseekers access to your company that is not possible on other social networks. You can attract followers, create a careers section and update your company status (just as you would for your individual account).
- Join relevant Linkedin groups: This is a great way promote your company as an employer of choice – you can do this passively by contributing to discussions, providing advice and sharing relevant news stories. After a while you will find that interest in your company grows organically as a result.
- Create a company Linkedin group: Create a group that is aimed at attracting prospective employees, current employees and alumni. Get the conversation flowing by starting interesting discussions. This is a great way to help prospective employees feel a sense of belonging and identity long before the application process begins.
About the Author: Catherine Gutsell is the Group Marketing Manager at the CK Group. She is passionate about all things digital, especially when it comes to recruitment and HR practices.