Using Videos to Strengthen Employer Brand | Part 3 of 5

Video should be a key part of your employer branding strategy for 2012. It’s a great way of engaging potential employees by really showing them the human side of your company. It doesn’t have to be expensive, just invest in a Flip camera and get cracking! Here are a few ideas which could work for your organisation:

• A ‘Day in the Life of…’ videos: These videos can be helpful by strengthening the recruitment campaign for a particular role you are recruiting for.

• A tour of your offices: We all know that people love to be nosey and this is a great way to provide an insight into what it’s really like behind the scenes at your company.

• Employee testimonials/Meet the Team videos: Encourage employees to talk about their backgrounds, experiences, how and why they joined the company and what they like about working there. This will help you to communicate the personality and camaraderie between colleagues within your organisation. Do be careful who you stick in front of the camera though (make sure they are engaging to watch and most importantly, like to smile!).

• Update content regularly: Try to keep your videos looking fresh by producing new content at least once per month. Think about it, if potential employees come across dated looking videos that look like a flash back from the 80’s it’s more than likely they will steer clear of your company as a potential employer.

Some interesting employer branding videos which you could take a look at for inspiration include:

• Intel
• Henkel
• Google
• Deloitte

About the Author: Catherine Gutsell is the Group Marketing Manager at the CK Group. She is passionate about all things digital, especially when it comes to recruitment and HR practices.